E-mail marketing is one of the most cost-effective marketing techniques of all. It offers businesses large and small the opportunity to talk directly to its customers and prospective customers with less risk of being ignored and greater prospect of reward.

How we do it
A summary of the process behind effective e-mail marketing. {More}

For small businesses it makes good Customer Relationship Management financially viable and allows you to compete with bigger organisations.

The main benefits of E-mail Marketing are:
 

	Active direct marketing: you are in control
	Typically much higher response rates than traditional direct marketing
	Niche marketing capability
	Personalisation of content
	Ease of response for recipient including click through to purchase capability
	Creates customer loyalty

To run a successful campaign there are a number of basic requirements. These include:
 

	An “opt in form” to request a subscribers information and importantly gain their permission to market to them
	A database to store this information on and update or remove un-subscribers
	An E-mail template to write your content to
	A delivery system to send bulk e-mails with.

Our Easy-Mail Marketing package provides small businesses with a complete service to enable you to market to directly to your customers NOW.

The package includes:
 

	Customised opt-in form design to compliment your web site
	On line subscriber database with user administration function
	Selection of 3 e-mail templates (text only)
	Integrated mail delivery system.

Cost £850.00 set up plus £15.00 per month

Options
 

	HTML E-mail template plus £45.00 per month
	Content Provision £150 per e-mail
	List/subscriber management £70 p/campaign