A primary method of ensuring a high traffic flow is to register the web site with all main search engines & directories.

Search engines can be likened to on-line filtering systems, and provide a valuable service by directing visitors to your website who have been actively seeking information which is related to the content of your website.
 

Fact - Search engines are one of the most popular means of finding web sites, second only to following links on web pages.

There are many thousands of search engines operating on the world wide web, however research shows that approximately 98% of users trust the top 15 search engines to carry out their searches.

Your site must be submitted to each of these engines to be ranked and therefore stand a chance of being found. The search engines regularly modify their ranking methods to resist the techniques used by unethical marketers to gain unfair advantage. This benefits the public by helping to ensure that accurate returns are made for each search made. A consequence of these policies is that it is preferable to manually submit your site to each engine rather than using one of the many online services available for bulk submissions.

The directories are an important source of qualified visitors to the site; well-known examples include Yahoo and Looksmart. Registering with the directories is geared around describing the site in the best possible light as human editors carry out all reviews for inclusion. The process also involves selecting the correct category for the site and, since listings are often alphabetical, ensuring that the page will be prominent on results pages.

Search Engine Optimisation
The complex algorithms that determine the ranking process require a separate page optimisation process to be carried out in order to ensure high rankings for particular keywords.
It must be pointed out that simply getting listed with search engines often won’t guarantee success alone

An assessment must be carried out of the most likely keywords or phrases used to draw traffic to your site. To do this you must firstly put yourself in the position of your customers and consider how they view your company and its products and services. From this initial consideration a list of potential keywords can be developed which can be further researched. Utilising statistical techniques the keywords with the greatest potential for bringing traffic to your site can be determined. The analysis considers both word or phrase popularity and effectiveness. Generally speaking the most effective keywords are also the most popular so although they are very likely to be used as search phrases the search engine will return many results. Conversely it is possible to gain very high search engine rankings with obscure words and phrases. A technique often employed by unscrupulous “search engine consultants” guaranteeing high rankings. The ideal scenario is to find an effective search word or phrase which is not over used by your competition. As in all business its about outsmarting the competition.

Once a site is being marketed further a search engine optimisation can be carried out capitalising on the web statistics gathered. These will show which words are most effective in drawing traffic.

Search Engine Placement: Keyword Bidding
As part of an increasing trend, a number of search engines are now offering paid placement services. The concept behind these search engines is simple – your search engine ranking is determined by how much you are prepared to bid for a desired keyword or phrase. Every-time somebody clicks on your search engine entry then you pay the search engine a small fee i.e. the bid value. Keyword bid values normally only represent a very small sum of money e.g. 0.5 pence or less, and a modest bid can often place your products and services at the very top of a search engine’s rankings. This can potentially drive hundreds of visitors to your website who are actively seeking information on your products and services.
 

Advice
Bringing traffic is only part of on line success. Retaining visitors and converting them into customers is just as important. {More}

Development
If your site doesn’t do what your customers need it to, then we can develop the content and functionality to improve stickiness and increase conversion rates. {More}