E-mail advertisements. Most e-mail programs allow users to create small files of text that automatically append to the bottom of every e-mail message they send. For example, at the end of each e-mail message, you can say something like, "XYZ Company, meeting your
engineering needs since 1944."
The file is called a "signature file," and any company with a Web site should include the URL and a brief description of the site in key employees' signature files. Thus, every e-mail sent could also include a brief ad like, "Visit our Web site at www.newproperty.com to
find out about special offers!"
The key to an effective signature file is to keep it short, ideally four lines or fewer. Some people create very elaborate signature files, drawing little pictures or quoting long passages from books or poems. This type of file just takes up space, and nobody bothers to read the whole thing after the first time. But a short file usually gets at least glanced at every time, prompting them to remember the message.
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