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Email Marketing & Automation

Useful emails, permission and sensible automation.

1. Email Marketing & Automation

   Seven useful emails every small business could automate

   Some emails are worth sending every time, without anyone having to remember. Here are seven that suit small businesses, plus how to keep them welcome, relevant and properly permitted.

   5 min read

2. Email Marketing & Automation

   Small business email marketing: how to get started

   Email marketing means sending useful messages to people who have agreed to hear from you. Here is how to get permission, build a good list, write a simple newsletter and judge whether it works.

   5 min read

3. Email Marketing & Automation

   Why Customer Segmentation Makes Emails More Useful

   Sending one email to everyone rarely suits anyone. Segmentation means grouping customers by what they need, so your emails feel useful rather than like noise.

   4 min read