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Search Visibility & Local SEO

Being found by local customers on search and answer engines.

1. Search Visibility & Local SEO

   Why Customer Reviews Matter, and How to Ask for Them

   Reviews help new customers decide whether to trust you before they get in touch. Here is why they matter for a local business, and how to ask for them politely and fairly.

   4 min read

2. Search Visibility & Local SEO

   What Is Answer Engine Optimisation, and Does Your Business Need It?

   Customers increasingly get direct answers from search tools and AI assistants rather than a list of links. Here is what answer engine optimisation means, and what a small business can sensibly do about it.

   4 min read

3. Search Visibility & Local SEO

   How to Improve Your Google Business Profile

   Your Google Business Profile is often the first thing a local customer sees. Here is how to get the details, photos, services, reviews and consistency right, without needing technical skills.

   5 min read

4. Search Visibility & Local SEO

   SEO explained for small business owners, without the jargon

   SEO simply means helping customers find your business when they search. Here is how search works, what to write on your website, and what results to realistically expect.

   4 min read · 2 sources